Full Time
FLSA Status: 
85K-100K DOE
Work Location: 
Remote or New York City
Position Summary: 

NDWA Labs is the innovation arm of the National Domestic Workers Alliance. Our Spanish-language news organization and chatbot currently serves more than 200K cleaners, nannies and home care workers. We are looking for a Content Director to lead content strategy and production as we grow the platform in scope and impact.

About Us:  Work for nannies, caregivers and housecleaners – domestic workers – is growing faster than most any other sector in the US economy, and yet domestic workers remain among the most vulnerable. NDWA Labs strives to make work better for domestic workers: Fairer. Dignified. Sustainable. Our chatbot program has emerged as an exciting solution to the problem of disaggregation and isolation in our workforce. In 2020 we will use what we’ve learned so far as a springboard to expand our audience, deepen their connection with NDWA, and rigorously test the chatbot’s power to bring workers transformative information, services and tools.

About You: You’re a seasoned creator and leader who wants to roll up your sleeves to help build something great. You love crafting digital content, and you have the deep cultural knowledge and native/bilingual Spanish language skills necessary to shape an authentic voice for our platform. You see a difference between marketing and journalism and can write, fact-check and edit news with impeccable professionalism and integrity. You are excited to work in a vibrant, women of color-led start-up and social movement environment.

The Role: The Content Director will serve as the content lead for a Spanish-language digital media platform that includes a chatbot, news website, facebook page and facebook groups and may expand to include other channels. This position is currently funded for one year by a significant philanthropic investment and is likely to continue given successful outcomes. Key responsibilities include:



  • Create original content concepts around news and resources for domestic workers to be delivered via our digital media platforms
  • Develop strong relationships with staff, worker leaders and members; discover and internalize the point of view and stylistic choices that make NDWA’s voice powerful
  • In partnership with a product manager, translate organizing hypotheses into testable content
  • Understand the audience’s underlying needs, run collaborative creative brainstorms, and bring key insights and clear recommendations to the product team


  • Tie content back to desired worker and organizational outcomes
  • Work closely with the product manager to understand what is and is not working for workers
  • Work closely with product director to understand what is and is not working for the organization
  • Bring insights to and participate in cross-team projects with NDWA Labs, National Domestic Workers Alliance, affiliates and partners


  • Oversee production for all content types - News stories, Messaging flows, Surveys, Courses, Groups and other content forms not yet developed
  • Ensure all published news meets our written ethics, fact-checking and other policies 
  • Create an editorial calendar that maps to organizational needs and deliver high quality content on that schedule
  • Ensure that all content produced is highly engaging; accurate and useful; on brand and loved by workers
  • Write content and report news
  • Recruit and manage peers, volunteers and freelancers to contribute content; run day-to-day and week-to-week team processes; and maintain and enforce budgets.
  • Contribute to the maintenance and optimization of our backend platforms
  • Contribute to data collection and analysis for internal dashboards/learning reports and external funder reporting and research publications
Job Requirements: 
  • 5+ years of experience leading content for high-growth digital media platforms
  • Proven ability to create engaging and culturally-resonant content in Spanish
  • Experience reporting and fact-checking news; formal journalism credentials preferred
  • Ability to build directly inside our backend platforms, e.g. Chatfuel and Wordpress
  • Skills in video production, audio production, visual design preferred
  • Understand the interests of and issues facing low-wage immigrant women in the US
  • A commitment to advancing progressive social change

Women, People of Color, People with Disabilities and LGBTQ people strongly urged to apply. Applications will only be accepted electronically. Please submit a cover letter, resume, and writing sample to https://domesticworkers.bamboohr.com/jobs/view.php?id=63This position will remain open until filled.